2026 Industry Research
Which CRMs Do Marketing Agencies Actually Use?
We compiled data from industry surveys, user reviews, and market research to reveal which CRMs dominate the marketing agency space.
Agencies using CRM
89%
of marketing agencies use some form of CRM
Sales increase
+29%
average revenue increase after CRM implementation
ROI
$8.71
return for every $1 invested in CRM
Time saved
5-10hrs
per week per employee with CRM automation
#1 Overall Choice
GoHighLevel
The clear winner for marketing agencies. All-in-one platform with CRM, marketing automation, white-labeling, and sub-accounts. Built specifically for agencies.
- • White-label capability for reselling to clients
- • Unlimited sub-accounts for client management
- • Built-in funnels, email, SMS, and automation
- • Most requested features by agencies in one platform
#2 Budget-Friendly
Systeme.io
Best value for agencies on a budget or just starting out. Generous free tier with essential marketing features included.
- • Free plan with up to 2,000 contacts
- • Email marketing and automation included
- • Sales funnels and landing pages
- • Simple interface, quick to learn
Key Survey Findings
CRM Adoption Rates
- • 89% of marketing organizations use CRM software
- • 91% of companies with 10+ employees use CRM
- • 65% adopt CRM within first 5 years of operation
- • 81% of businesses plan to increase CRM budget
Top Desired Features
- • 45% prioritize automation capabilities
- • 36% want seamless integrations
- • 65% use CRM with AI/generative features
- • 70% use mobile CRM for enhanced sales
ROI & Performance
- • $8.71 return for every $1 invested
- • 29% average sales revenue increase
- • 300% boost in lead conversion rates
- • 27% increase in customer retention
Implementation Challenges
- • 25% struggle with training and adoption
- • 19% cite integration difficulties
- • 23% face manual data entry issues
- • 50% find their CRM could be easier to use
Data Sources
Ready to Choose Your CRM?
Based on this data, agencies should prioritize all-in-one platforms with strong automation and white-label capabilities.
Read our detailed agency CRM comparison →